Design
Spiro Custom Pools
Designed the homepage for Spiro Custom Pools—a 2024 World’s Greatest Pools honoree in Fort Myers—establishing a premium, trust-focused tone for their entire site.
The homepage opens with a bold video-still hero and headline (“Award-Winning Fort Myers Pool Builder”), followed by a brief intro to Spiro’s custom approach. A four-tile service grid (Residential, Commercial, Renovations, Repairs) uses hover-activated overlays to showcase each offering. Below, a “Why Choose Spiro?” section highlights their Analyze-Customize-Professionalize process and includes a “Schedule Your Consultation” CTA. Testimonials appear in a horizontal carousel, and a final image strip previews recent projects before the footer repeats contact details.
My Role & Contributions:
Design and SEO Content Creation
I translated Spiro’s logo and brand identity into a cohesive homepage design, choosing colors, typography, and layouts that lend to their luxurious craftsmanship but with an approachable look and feel.
UX Strategy
By placing the service grid immediately below the hero, users instantly see Spiro’s core offerings and can click through without confusion. The “Why Choose Spiro?” section builds credibility with a three-step process and a clear CTA, while the testimonial carousel and project gallery keep visitors engaged, reducing friction and guiding them toward the consultation form.
Are you ready?