Click Growth
Organic SEO Case Study 3
Pool Builder + Spa and Supply Retailer, Midwest
The Challenge
This client had a recognizable local brand but wasn't converting its search presence into clicks. Rankings existed but were poorly positioned — the site averaged position 26.4 across tracked queries, and non-brand clicks were nearly nonexistent at just 25 per month.
What I Did:
Homepage and service page optimization targeting geo-specific pool and hot tub queries.
SERP snippet improvements (title tags, meta descriptions) to increase click-through on existing rankings.
Blog content launch — new /blog/ page now appearing in search results for the first time.
On-page content improvements for pool remodeling and learning center pages.
Results in 6 Weeks:
Organic clicks grew 77.5% — 293 to 520 — in a single reporting period.
Average CTR nearly doubled from 1.3% to 2.5%.
Average position improved by 8.6 positions — from 26.4 to 17.8.
Pool remodeling page jumped from position 49 to 21 — a 28-position gain — and earned its first click.
Non-brand clicks up 76%, now converting on "pool store near me," "above ground pools near me," and "hot tub repair near me".
