Marketing for Kansas City Roofing Contractors
Get More Roofing Leads
I help established roofing companies generate more qualified leads through SEO, local search, better websites, strategic content and conversion optimization.
No cookie-cutter packages. No junior account manager.
One company per market. You own everything I build.
01 • The Problem
Your roofing company doesn't need more marketing. It needs the right marketing.
Roofing companies get sold the same formula constantly: Google Ads, LSAs, SEO, social media, a new website, more leads. Then everything gets bundled into a "marketing package" whether the company actually needs it or not.
I don't work that way.
Your market, competition, existing website, Google Business Profile, reputation, crew capacity and current lead sources are different from the roofer two states away. Your marketing strategy should be different too.
I diagnose first. Then I build the strategy around what will actually move your business.
Where growth usually stalls
02 • What I Manage For You
Build an acquisition channel you own.
Paid advertising can generate leads, but the moment you stop paying for clicks, the leads stop too. My approach is organic-first, not organic-only.
Search Engine Optimization
Build visibility for the roofing services and markets that actually generate revenue.
Technical SEO, on-page optimization, internal linking, site architecture, competitive research and ongoing organic strategy.
Local SEO & Google Maps
Homeowners aren't searching for "roofers." They're searching for roofers near them.
Google Business Profile, service-area relevance, website localization, citations and reputation strategy.
Roofing Content Strategy
Content should generate business, not satisfy a monthly blog quota.
Service pages, location content, supporting resources and answer-focused content mapped to the buying process.
Website Strategy & Development
If your website is holding your marketing back, I fix it.
Sites and landing pages designed around search visibility, UX and lead generation — not a digital brochure.
Conversion Optimization
More traffic doesn't matter if nobody contacts you.
CTAs, forms, mobile usability, trust signals, page structure, financing messaging and estimate-request friction.
Analytics & Attribution
You should know where your opportunities are coming from.
Google Analytics and Search Console configured for business decisions instead of vanity metrics.
AI & Answer Engine Visibility
The way homeowners research contractors is changing. Your strategy should account for traditional Google rankings and the increasingly important AI and answer-engine ecosystem.
03 • How Engagements Work
I don't sell marketing packages.
Your roofing company isn't interchangeable with every other roofing company. Instead of choosing between three predetermined packages, your engagement is built around what your company actually needs. A typical engagement might include some combination of:
- SEO strategy & implementation
- Local SEO
- Google Business Profile optimization
- Competitive analysis
- Service-area strategy
- Technical SEO
- Website improvements
- Landing pages
- Conversion optimization
- Roofing content
- Reputation & review strategy
- Analytics & attribution
- AI / AEO strategy
- Ongoing strategic consulting
Custom growth engagements start at $2,500/month
Scope depends on your market, existing marketing infrastructure, competitive environment and growth objectives. You'll know exactly what I'm recommending, why, and what I'm trying to accomplish.
04 • Who You're Working With
You're hiring me, not an account manager.
I'm Kristen Renfro, a Kansas City web developer and SEO strategist specializing in organic growth, website performance and digital strategy for home-service businesses.
My background spans the pieces that are too often separated between different agencies and departments: SEO, content, web design, WordPress development, technical implementation, analytics and conversion strategy.
That matters because identifying a problem isn't useful if nobody fixes it. When I find an opportunity, I can actually implement it — and you work directly with me rather than explaining your business to an account manager who relays it through three other people.
Market Exclusivity
I work with one roofing company per market.
If we're working together in your service area, I don't take your direct roofing competitor. I'm not going to help competitors fight over the same search results.
05 • Proof
Measurable results, not marketing jargon.
2200+
Monthly AI citations
I identified an opportunity that my clients competitors hadn't and led them to lead the way for AI citations in their market.
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100%
Site Speed
My client achieved sub 2.5s LCP in site speed tests, a critical factor for authority and SEO visibility.
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+42%
Page 1 Rankings in 30 days
Explore how I increased my client's page 1 rankings by 42% in a single reporting period through content and geo strategy.
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Websites built to perform
Search strategy, content, UX and development combined so the website becomes part of the growth strategy rather than something marketing has to work around.
06 • Who I work With
Is this a good fit?
We'll probably work well together if...
You're an established residential roofing company with capacity to take on more work
You care about profitable jobs, not raw lead volume
You want sustainable organic visibility instead of depending on paid lead sources
You want to understand what's being done and why
You'll improve the website when the data says the website is the problem
You want to understand what's being done and why
You're prepared to invest at least $2,500 per month into growth
You want a strategic partner, not someone checking boxes on an SEO checklist
We're probably not a fit if...
You need leads tomorrow
You're looking for instant or guaranteed rankings
You want hundreds of cheap backlinks
You aren't willing to make changes to your website
You're looking for shared roofing leads
You're shopping for the cheapest SEO provider
You want someone to tell you everything is working when it isn't
I'd rather tell you what I actually see than sell you something you don't need.