Organic Transformation
Organic SEO Case Study 1
Pool Builder + Supply Client, Midwest
The Challenge
This client had a solid retail presence but thin organic visibility — 91 page-1 rankings, an average position of 31, and traffic concentrated almost entirely on two pages. The site was invisible for the high-volume "near me" supply queries that drive walk-in business.
What I Did:
Location page optimization with targeted on-page content and schema additions for each retail location.
Homepage content restructure aligned to high-intent pool supply and service queries.
FAQ and AEO schema implementation — 48 tracked keywords now appear in AI Overview results.
Vinyl pools page content expansion targeting product-level keywords with 1,600+ monthly searches.
Results in 3 Months:
Average position improved by 16.6 positions — from 31.0 to 14.4.
Elk River location page exploded from 7 to 108 estimated visits (+1,443%).
Plymouth location went from zero organic traffic to 39 monthly visits.
Traffic concentration dropped from 83% on two pages to 60% spread across 12+ pages.
Entered rankings for "pool supply near me" — 20,000 searches/month — at position 12.