Design
Opal Pools
Designed a conversion-focused homepage for Opal Outdoor Pools & Living—an Austin-based pool builder—showcasing their affordable family–centric services.
Opal’s homepage was built to make a strong first impression and to clearly highlight core offerings (new pools, renovations, outdoor living, landscaping) and trust signals like the Google Guaranteed badge. Every scroll features a strategically placed “Get a Free Quote” CTA to drive leads, while a visually mapped 5-step process reduces friction by setting clear expectations. By emphasizing transparent pricing, reliable installation, financing options, and family-centric design, the homepage aligns with what Austin homeowners in their market value most.
My Role & Contributions:
Homepage Design & Brand Foundations
Defined the visual identity for Opal’s site—selected a fresh blue-and-white palette, friendly sans-serif typography, and custom iconography. Designed the hero image overlay (“Affordable Pools and Outdoor Living in Austin”) with a prominent CTA button and lifestyle video, establishing trust from the first glance.
UX Strategy
Established a logical scroll hierarchy that transitions from services → trust badge/social proof → value propositions → process → testimonial → final CTA. Provided clear annotations so inner pages could follow the same blueprint.
SEO and Performance Optimizations
Applied targeted on-page SEO techniques—crafting keyword-rich headings, refining meta descriptions, and optimizing URL structures—to improve local search visibility for terms like “Pool Builder Austin.” Compressed and converted homepage media to modern formats (WebP for images, optimized MP4 snippets for any background video), implemented lazy loading, and ran iterative performance audits (Lighthouse, GTmetrix) to ensure fast load times and a sub–2.5 s Largest Contentful Paint.
