Design + Build

Miracle Exteriors

Built a conversion-driven website for Miracle Exteriors, crafting every page from scratch, wrote all onsite content, and optimized for local SEO. 

Miracle Exteriors needed a site that immediately conveys credibility, showcases their premium siding and roofing services, and makes “Get a Free Quote” the clear next step. The homepage opens with a bold hero image and headline (“Your Trusted Siding and Roofing Experts in Austin and San Antonio”), followed by sections on services, a stress-free insurance coordination banner, and a four-step build process. A prominent testimonial, partner logos (James Hardie, Owens Corning, Sherwin-Williams), and multiple CTA buttons guide homeowners to request estimates. Throughout the site, concise service descriptions emphasize durability, expert craftsmanship, and a customer-first approach.

My Role & Contributions:

5

Full-Site Design & Build

I took Miracle Exteriors’ existing brand assets—logo, color palette, and typography—and translated them into a cohesive, full-site design. From wireframes to the final Divi build, I ensured every page reflected their brand identity, creating custom layouts, section styles, and visual elements that align with their trusted, professional image.

5

UX Strategy

I mapped out intuitive user flows and wireframes that guide homeowners from service discovery to “Get a Free Quote,” ensuring key information—services, process steps, and trust signals—were placed where visitors naturally look. By organizing content hierarchies and crafting clear navigation within Divi, I created a seamless browsing experience that maximizes engagement and minimizes friction.

5

SEO and Performance Optimizations

I wrote keyword-focused content and meta tags for local terms like “siding contractor Austin” and “roofing San Antonio,” ensuring every page is optimized for search. On the technical side, I compressed and converted images to WebP, implemented lazy loading, and fine-tuned CSS/JS in Divi. Running Lighthouse audits, I iterated until the site consistently achieved a sub-2.5 s Largest Contentful Paint, delivering both speed and SEO visibility.