Design + Build

Lavendar Oak Vineyard

Designed and built a sophisticated, responsive e-commerce website for Lavender Oak Vineyard—a family-run winery in Buellton, CA—featuring a fully integrated Wine Society membership feature.

Lavender Oak needed a site that immediately immerses visitors in the beauty of their estate, showcases their wine catalog, and drives both direct purchases and Wine Society sign-ups. The site also needed to work with their preferred shipping partner and within strict regulations. 

My Role & Contributions:

5

Full-Site Design & Build

I translated their rustic-luxury brand into a seamless digital experience using WooCommerce and a combination of shipping and membership plugins to create a custom membership experience for their customers in a highly regulated industry. I developed a seamless Wine Society enrollment process that allows users to subscribe, manage shipments, and check out online. All page layouts draw inspiration from their estate’s imagery, and every piece of onsite content was optimized for SEO to reinforce both brand identity and discoverability.

5

UX Strategy

I crafted intuitive user journeys that guide visitors from first impressions to checkout or membership enrollment. By structuring content hierarchy and navigation, I highlighted critical calls to action—whether exploring “Our Wines,” joining the Wine Society, or booking a tasting. Strategic placement of trust signals (structured data for events, testimonial styling, and membership benefits) reduces friction and ensures users always know their next step, increasing engagement and conversions.