Design
Bluefin Pools
Designed and developed a modern, conversion-focused website for Bluefin Contracting & Design, a top-rated pool builder serving Mobile and Baldwin Counties in Alabama.
The goal was to create an immersive, user-friendly experience that showcases Bluefin’s premium pool-and-outdoor living services, drives lead-generation through strategically placed CTAs, and reinforces their reputation as the Gulf Coast’s go-to contractor for luxury outdoor spaces.
My Role & Contributions:
Homepage Design and Brand Alignment
Led the creative direction for the homepage—defining the color palette, typography, and visual language that set the tone for the entire site. Crafted a bold, full-width hero with an attention-grabbing headline and primary CTA, ensuring that every design choice aligned with Bluefin’s luxury positioning and conversion goals.
UX Strategy
Mapped the user flow on the homepage—highlighting service paths (Residential vs. Commercial), featuring testimonials, and introducing the 6-step process to drive conversions. Established wireframes and style guidelines for inner pages.
Structural Buildout
Built the homepage using a combination of Divi modules and custom coded (JavaScript slider) features on WordPress.
